In a bold move by google to round up all the ad networks data and provide "more revenue" to publishers, google will start serving 3rd party ads through the adsense network.
This will have almost certainly have a fairly major effect, especially on any ad networks that dont meet adsense criteria, and the lower budget advertisers might need to spend a little more now than before for the same traffic.
News in brief:
In the upcoming update in the AdSense account designed to help our users to generate the maximum revenue from their ad units.They'll soon be able to allow multiple ad networks to show on their pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.
If our users are unfamiliar with what ad networks are, they're companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.
To ensure the quality of the ads appearing on your users sites, we're certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Our users will also have control over which networks can show ads on your pages -- they can choose to opt out of receiving ads from specific networks, or all networks completely. This means they can continue to show ads from only AdWords advertisers if you'd like.
Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we'll allow those who comply with user privacy guidelines to show ads using these tools. They'll have the ability to opt out of showing ads based on user interests from these ad networks, and we've changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bi...y?answer=94230 .
These new capabilities will automatically be enabled for our users account, and they'll see a new section in your Ad Review Center where they can allow or block specific ad networks. Please note that we'll gradually be adding new ad networks to AdSense accounts over the next few months, so you won't see any immediate impact on your ads or your earnings.
To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/suppo...en&topic=13522 and watch our video demo at Watch here .
Sincerely,
The Google AdSense Team
This was sent to one of the Adsense team, I belive this was a great move at this recession period which would relieve them from the other advertisers out here.
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